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Understanding the 4Cs
The universal language of diamond quality.
Cut
The most important C. A diamond's cut determines its fire, brilliance, and scintillation. We only stock Excellent and Ideal cuts.
Colour
Graded D (colourless) to Z. D–F are colourless. G–J are near colourless — the sweet spot for exceptional value.
Clarity
The absence of inclusions. FL/IF are flawless. VVS and VS grades are eye-clean and represent excellent value.
Carat
A measure of weight, not size. Two 1-carat diamonds can appear differently sized depending on cut proportions.